Logitech has an idea for a “forever mouse” that requires a subscription
Logitech CEO Hanneke Faber recently discussed the possibility of one day selling a mouse that customers can use "forever." The executive said such a mouse isn't "necessarily super far away" and will rely on software updates, likely delivered through a subscription model.
Speaking on a July 29 episode of The Verge's Decoder podcast, Faber, who Logitech appointed as CEO in October, said that members of a "Logitech innovation center" showed her "a forever mouse" and compared it to a nice but not "super expensive" watch. She said:
... I’m not planning to throw that watch away ever. So why would I be throwing my mouse or my keyboard away if it’s a fantastic-quality, well-designed, software-enabled mouse? The forever mouse is one of the things that we’d like to get to.
The concept mouse that Faber examined was "a little heavier" than the typical mouse. But what drives its longevity potential for Logitech is the idea of constantly updated software and services.
