Tumblr migrates more than 500 million blogs to WordPress
Once-great social media and blogging platform Tumblr has gone through a number of big changes in recent years, and another one is right around the corner. Parent company Automattic says it is migrating all Tumblr blogs—more than half a billion in number—to the WordPress back end.
In a blog post announcing the initiative this week, Automattic is careful to note that it doesn't want anything about the front-end user experience of Tumblr to change. We love Tumblr’s streamlined posting experience and its current product direction. We’re not changing that," a rep wrote.
In terms of user experience, the two blogging platforms have very different emphases. WordPress is meant to be powerful, customizable, and extensible to serve a variety of needs, while Tumblr is meant to streamline the experience to be something like a middle ground between operating a WordPress blog and using something like X or Threads.
The Automattic post did not provide a timeline; it simply acknowledged that this will be "one of the largest technical migrations in Internet history."
