Tool preventing AI mimicry cracked; artists wonder what’s next

For many artists, it's a precarious time to post art online. AI image generators keep getting better at cheaply replicating a wider range of unique styles, and basically every popular platform is rushing to update user terms to seize permissions to scrape as much data as possible for AI training.

Defenses against AI training exist—like Glaze, a tool that adds a small amount of imperceptible-to-humans noise to images to stop image generators from copying artists' styles. But they don't provide a permanent solution at a time when tech companies appear determined to chase profits by building ever-more-sophisticated AI models that increasingly threaten to dilute artists' brands and replace them in the market.

In one high-profile example just last month, the estate of Ansel Adams condemned Adobe for selling AI images stealing the famous photographer's style, Smithsonian reported. Adobe quickly responded and removed the AI copycats. But it's not just famous artists who risk being ripped off, and lesser-known artists may struggle to prove AI models are referencing their works. In this largely lawless world, every image uploaded risks contributing to an artist's downfall, potentially watering down demand for their own work each time they promote new pieces online.

Unsurprisingly, artists have increasingly sought protections to diminish or dodge these AI risks. As tech companies update their products' terms—like when Meta suddenly announced that it was training AI on a billion Facebook and Instagram user photos last December—artists frantically survey the landscape for new defenses. That's why, counting among those offering scarce AI protections available today, The Glaze Project recently reported a dramatic surge in requests for its free tools.

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