For the last hundred years, traffic has been regulated by three coloured circles — red, amber, and green. This now iconic look was shaped by the spherical incandescent lamps which were initially used.
As these technical restrictions no longer exist, we can now make traffic lights look however we want them to look. So, we got together with the UOMP Industrial Design Centre, to reimagine traffic lights for the future.
We’ve come up with two traffic light concepts. The first — a modern take on the classic look — focuses on the here and now.
With old traffic lights, people who have colour vision disorders identified a signal by its location. With this new design, this clue is preserved with pictograms where people would expect them to be.
Previously, in order to distribute the flow of traffic going in different directions at difficult intersections, cities had to pay extra to have additional sections installed — in the usual three-circle format. It was the only way to solve the problem. With these new traffic lights, all the signals fit neatly onto one screen.