Apple still has the lion’s share of the wearables, which combines smartwatches, wireless headphones, and fitness and sports tracking bracelets. Q1

Apple still well ahead of the wearable market

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2021-05-29 04:04:53

Apple still has the lion’s share of the wearables, which combines smartwatches, wireless headphones, and fitness and sports tracking bracelets. Q1 IDC figures show that the manufacturer enjoys a good lead over its direct competitors: Apple weighs 28.8% of the market thanks to an increase in deliveries of 19.8% compared to the first quarter of 2020.

Behind, we find Samsung with a market share of 11.3% (deliveries up 35.7%), Xiaomi with 9.7% (deliveries down 1.8%), Huawei with 8.2% ( + 31.1%) and the Indian group BoAt 2.9% (+ 326.8%!). Xiaomi had a more difficult quarter than the others, with shipments of bracelets – which represent the bulk of sales wearables from the manufacturer – having suffered a marked decline.

Apart from the Xiaomi case, we observe that Apple shows the weakest growth in its deliveries, including compared to the overall average (34.4%). The Apple Watch is not in question: on the contrary, connected watches are in great shape thanks to the SE model and the Series 3, the two affordable versions of the range. IDC notes, however, that audio products – AirPods and Beats – have slackened. Certainly, this is compared to the fourth quarter of 2020, a period when sales are very strong.

To revive the machine, Apple is working on new models. After all, the 2nd Gen AirPods. date back to the spring of 2019, the AirPods Pro to the fall of the same year. Latest rumors point to 3rd gen AirPods launching this year, maybe this summer, but the second generation of AirPods Pro could wait until next year.