A few weeks ago, Porsche revealed the latest iteration of the 911 GT3: one of the most desirable cars for petrolheads everywhere.
You might have expected a major launch event, alongside footage of the new car sliding sideways around tracks in beautiful locales across the world.
There was a short obligatory video on the Porsche Youtube channel (in German) detailing the car’s spec, but the real launch happened on another Youtube channel, belonging to car journalist Chris Harris.
They walked around the car, talked about what’s changed, what hasn’t, and reminisced a bit about the time they’d spent together since Chris started writing about cars.
Think of the cost of building a website: what now involves a few clicks on AWS or Vercel once involved buying your own servers, racks, and fans - and then going to work.
Or simply think of the reason Harris’ channel can exist right now: the fact that with just a couple of GoPros, a DJI mic, and a mate in another car to film - he can produce videos that look better than anything onTop Gear.