Crossover creatives
This led to the creation of hundreds of millions of jobs - all based around managing, verifying, and communicating information.
“For a four-week period, I ruthlessly cleared my diary and went on what we somewhat mysteriously called a ‘Crash’. During the Crash, I would do nothing but write from 9am to 10.30pm, Monday through Saturday. I’d get one hour off for lunch and two for dinner. I’d not see, let alone answer, any mail, and would not go near the phone.”
This might have worked for a 19th-century clerk, or a 1980s office worker, but for the type of work we do right now, this approach will likely lead to failure.
Creativity, in its simplest terms, is executing a crossover: finding two unrelated ideas, combining them, and creating something new.
Jeff Bezos’s top recommended book to new Amazon employees to understand the company wasn’t a business book or autobiography, but the aforementioned The Remains of the Day..
