Back during COVID, the Gotham Gal and I, along with the team in our family office, debuted our "sustainable" apartment building development business in Brooklyn, called Frame Home. We had two small ground floor retail spaces to lease in our first building, Frame283, and nobody wanted them. So Alex O'Daly, who helps us run our family office, suggested we make a "covid safe co-working space" in the ground floor. And so we did.
We called it Framework and it opened in early 2021. The concept is simple. Every "frameworker" gets their own sound insulated office pod optimized for privacy and productivity. Our tagline is "your own home office away from home". Our first Framework has been sold out since shortly after opening. We made something a lot of people want, almost by accident.
So when our friends at Two Trees opened up The Refinery at Domino Park in Williamsburg, we suggested that we put a Framework in that building. They visited the original location and loved it and a partnership was struck.