Scaling Ad Verification with Machine Learning and AWS Inferentia
Amazon Advertising helps companies build their brand and connect with shoppers, through ads shown both within and beyond Amazon’s store, including websites, apps, and streaming TV content in more than 15 countries. Businesses or brands of all sizes including registered sellers, vendors, book vendors, Kindle Direct Publishing (KDP) authors, app developers, and agencies on Amazon marketplaces can upload their own ad creatives, which can include images, video, audio, and of course products sold on Amazon. To promote an accurate, safe, and pleasant shopping experience, these ads must comply with content guidelines.
The ad in the center doesn’t feature the product in context. It also shows the same product multiple times. The ad on the right looks much better, but it contains text, which is not allowed for this ad format.
New ad creatives come in many sizes, shapes, and languages, and at very large scale. Assuming it would even be possible, verifying them manually would be a complex, slow, and error-prone process. Machine learning (ML) to the rescue!
