Last year, my business partner Chris and I sat down to think about what we wanted to achieve at Tiny. We thought up all sorts of lofty goals, but when

The Power of Anti-Goals

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2021-06-16 14:30:10

Last year, my business partner Chris and I sat down to think about what we wanted to achieve at Tiny. We thought up all sorts of lofty goals, but when we really got down to it our true goal was actually pretty simple. We wanted to do something many successful business people seem to struggle with: we wanted to actually enjoy our time at work.

Too many of our friends, while wealt hier and more successful than us, had objectively shittier lives. Calendars packed. On planes all the time. Marriage in shambles. Not enough time with their kids. 4 hours sleep per night.

We’ve always been contrarians and in many ways have managed to avoid the usual trappings of running a large company (meetings, bureaucracy, set work hours, etc). But over the years, we noticed that our days had started filling up with things we didn’t want to do.

We were living to the relentless beat of our calendars and feeling stretched. We were doing business with people we didn’t like and doing everything on a schedule which was dictated by other people’s needs.

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