Snap CEO endorses Elon Musk's "super app" strategy
Snap Inc. co-founder and CEO Evan Spiegel on Monday endorsed Elon Musk's plans to turn Twitter into a "super app," or an app that provides multiple services in one mobile interface, citing Snapchat's own ambitions in that arena.
Why it matters: While some tech companies build or acquire separate apps for different services across their portfolio, like Meta or Google, Spiegel said "we see the power in diversifying engagement across our service."
Driving the news: In an interview with Axios at the annual Cannes Lions advertising festival in France, Spiegel noted that while he's learned "not to predict" Elon Musk strategy, "when he talks about Twitter as a super app, I think that's an idea that's really compelling."
Between the lines: Musk's $44 billion Twitter takeover effort has been viewed with skepticism by some who think he won't take the job seriously or isn't actually interested in completing the deal, and optimism by others who believe in his values or ability to revolutionize the product.
