Americans are leaning into companies that have strong political positions, in the wake of one of the country's most divisive election years. Driv

Partisan brands attract a divided nation.

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2021-05-14 15:00:38

Americans are leaning into companies that have strong political positions, in the wake of one of the country's most divisive election years.

Driving the news: New rankings from the Axios/Harris 100 poll — an annual survey to gauge the reputation of the most visible brands in the country — show that brands with clear partisan identifications are becoming more popular.

The big picture: This year's reputation rankings reflect a return to normalcy in the business world. While many of the most polarizing companies are doing better than last year, they aren't necessarily the most visible companies.

Methodology: The Axios Harris Poll 100 is based on a survey of 42,935 Americans in a nationally representative sample conducted April 8-21, 2021. The two-step process starts fresh each year by surveying the public’s top-of-mind awareness of companies that either excel or falter in society.