The White House is hoping that the urge to merge will motivate more Americans to get vaccinated, teaming up with nine of the largest dating sites to o

White House enlists dating apps in vaccination push

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2021-05-21 13:30:04

The White House is hoping that the urge to merge will motivate more Americans to get vaccinated, teaming up with nine of the largest dating sites to offer badges and other perks to those who have gotten their COVID-19 shot.

Why it matters: The White House has an ambitious goal to get 70 percent of American adults to have had at least their first vaccine shot by July 4.

Details: Different sites are offering various types of premium content such as boosts, super likes and super swipes to those who get vaccinated as well as ways for people to share their vaccination status in their profile.

Between the lines: According to research from OkCupid, people who are vaccinated or plan to get vaccinated receive 14% more matches than people who don’t plan to get vaccinated.