Today, we are announcing important changes to Facebook and Instagram in the EU, including reducing the price of subscription for no ads by 40% . Going

Facebook and Instagram to Offer Subscription for No Ads in Europe

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2024-11-12 14:30:18

Today, we are announcing important changes to Facebook and Instagram in the EU, including reducing the price of subscription for no ads by 40% . Going forward, people based in the EU will still have the option to choose between subscribing for an ad-free experience or continuing to access our services for free. For those people who choose to continue using our services for free, they’ll now also be able to choose to see less personalized ads. However, we remain committed to personalized advertising, which will always be the cornerstone of a free and inclusive internet.

From today, we will reduce the price of the monthly subscription from €9.99 to €5.99/month on the web, or from €12.99 to €7.99/month on iOS and Android. Each additional Facebook or Instagram account will be charged at €4/month on the web and €5/month on iOS and Android. While our previous price was firmly in line with peers, this lower pricing means that our subscription service will be one of the cheapest across our peers. Existing subscribers do not need to take any action – the price they pay will be automatically reduced. Although we recently asked everyone in the EU to choose their preferred ads experience on Facebook and Instagram, we will ask them again to decide if they would like to subscribe at this lower price point.

A year ago, we launched Subscription for no ads in the EU to comply with changing regulatory requirements, specifically the GDPR and the DMA. Offering a choice between a paid subscription and free access to a service funded by personalized ads is a well-established business model and a valid legal consent choice under EU law, as supported by a judgment given by the Court of Justice of the European Union.