AI Startup Dappier’s Foray Into Interactive Ads Aims to Boost Publisher Revenue
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Dappier, a startup focused on helping publishers monetize their content by connecting it with AI companies, is getting into the ad game by making banner ads more interactive.
The ad unit embeds Dappier’s search chatbot—Ask AI, which publishers already embed on their sites—directly into online banner ads, offering audiences a way to ask questions about the content they are reading, while unlocking new ad revenue streams for publishers.
Dappier is working with the ad network Consumable to distribute the ad unit, and Google and agencies like Multimerica Media and Q1 Media are planning to run ads.
“It’s about giving publishers the tools to create more engaging opportunities to monetize effectively,” said CEO Dan Goikhman ahead of the format’s CES launch. “If you have a contextually relevant opportunity for users to engage, and you’re able to get additional context from the users, that creates a lot of signal and value for advertisers.”
Following a $2 million funding in a seed round in 2024, Dappier is the latest AI firm to make its foray into advertising. It follows a growing trend, with companies like Prorata also planning to introduce ad sales. In a flurry of ad-related news last month, OpenAI also signaled its interest in ad-driven revenue as it continues to refine its for-profit structure.
