Leaked Deck Reveals How OpenAI Is Pitching Publisher Partnerships
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The generative artificial intelligence firm OpenAI has been pitching partnership opportunities to news publishers through an initiative called the Preferred Publishers Program, according to a deck obtained by ADWEEK and interviews with four industry executives.
OpenAI has been courting premium publishers dating back to July 2023, when it struck a licensing agreement with the Associated Press. It has since inked public partnerships with Axel Springer, The Financial Times, Le Monde, Prisa and Dotdash Meredith, although it has declined to share the specifics of any of its deals.
A representative for OpenAI disputed the accuracy of the information in the deck, which is more than three months old. The gen AI firm also negotiates deals on a per-publisher basis, rather than structuring all of its deals uniformly, the representative said.
