How Our Slack App Got to 200K Users with No Marketing Whatsoever
We created a free Slack message scheduler & didn't market it. Yet, somehow, we have 200k users & counting. What does that tell us?
Once upon a time, we created a Slack app and didn’t really tell anyone about it. We subjected it to a lonely existence, letting it live, primarily unpromoted, in the Slack app directory until one day, for some reason, people started downloading it…
We called it Message Them Later. It’s a free Slack message scheduler that’s really easy to use. All you need to do is type /schedule or /later right in the message composer, type your message, and then include a time/date. You can write something like: /schedule How did the meeting go? At 2pm on Wednesday Your message will be sent at 2pm on Wednesday (obviously 😉), and you’ll appear to be a very diligent and thoughtful colleague for remembering your teammate’s important meeting on Wednesday afternoon.
You can view all of the messages you’ve queued up by typing /schedule-list and edit or delete them, which is really useful if you like to Slack during happy hour or schedule messages when you’re angry.
