Shows how many different websites are linking to this piece of content. As a general rule, the more websites link to you, the higher you rank in Googl

Wise.com SEO Case Study: 5 Reasons Why Their SEO Rocks

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2021-08-04 16:00:05

Shows how many different websites are linking to this piece of content. As a general rule, the more websites link to you, the higher you rank in Google.

Shows estimated monthly search traffic to this article according to Ahrefs data. The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger.

Formerly known as TransferWise, this fintech company offering multi-currency accounts and quick international money transfers with fair fees currently gets an estimated 6.4 million organic visits per month:

That’s especially impressive considering they moved domains in early 2021—a migration so well-executed that it made waves in the SEO community. Add to this that they have a custom CMS to scale their SEO efforts, and you have a brand whose SEO strategy deserves investigation.

Conducting keyword research is usually the easier part of creating a content strategy, so it’s no surprise that Wise reflects what their (potential) customers search for with the content they produce.