Some of my pet peeves with newsletters

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Style Pass

2024-11-02 17:30:14

There's something uniquely comforting about newsletters. Opening my email app during downtime and scrolling through piles of newsletters is strangely a cozy, intimate experience that no social media platform quite captures.

Over the years, I’ve formed plenty of opinions about newsletters. Some are specific to certain publications (which I won’t dive into here). But others are broader observations that have the potential to be useful to those who want to create a better reader experience.

A quick disclaimer: the "data" here comes from a sample size of one—me. So you need to obviously take it with a grain of salt. Also, I’ll keep updating this post whenever I come across new points worth discussing on the topic.

I don’t track exact numbers, but over time, I’ve subscribed to hundreds—though many have faded away, and I’ve unsubscribed from others for various reasons. Currently, I’m subscribed to at least 50 newsletters.

Here’s how I manage it: I created a dedicated subdomain specifically for newsletters. For instance, if I subscribe to a newsletter called Tasty Food, I use an address like tastyfood@newsletters.domain.tld. A simple Gmail filter keeps all emails to *@newsletters.domain.tld neatly labeled and out of my main inbox.