So your company is launching a new product and you’ve been tasked with setting up the behavioral data infrastructure? Or maybe you need to revamp th

How to Collect Behavioral Data? A Guide for Data Engineers and Analysts

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2022-01-25 08:00:07

So your company is launching a new product and you’ve been tasked with setting up the behavioral data infrastructure? Or maybe you need to revamp the existing infra using modern tools?

There are a few different technologies (CDI, CDP, ELT) that can be used to collect behavioral data, and at the same time, there are many tools (Segment, Rudderstack, Airbyte, etc) with capabilities that span multiple technologies.

I know that navigating this maze and making an informed decision is daunting and time-consuming. Lucky for you though, I spent a great deal of time doing this during my time as the Head of Growth at Integromat and continue to keep track of all new data tools and technologies as I build astorik, a place to explore data tools.

My goal with this guide is to walk through the various behavioral data collection technologies as well as popular tools under each technology. But first, I’d like to shed some light on why behavioral data is important and where it comes from.

Behavioral data is collected as a result of users performing actions or events while interacting with a product and is therefore also referred to as event data or product-usage data.