Small business leaders in France and Germany want alternatives to Facebook and Google’s dominant tracking-based advertising, new research commissioned by Amnesty International and Global Witness has shown.
Ahead of a key EU vote this week aimed at imposing stricter rules on tracking-based digital advertising, a poll of leaders of small and medium-sized businesses in the two countries revealed 75% believed tracking-based advertising undermines peoples’ privacy and other human rights.
A total of 69% of business owners surveyed said that while they were uncomfortable with Facebook and Google’s influence, they felt they had no option but to advertise with them due to their dominance of the industry.
The survey results, from a poll of more than 600 people conducted by YouGov, come ahead of this week’s plenary vote by the European Parliament on the Digital Services Act, with MEPs considering stricter rules for tracking-based advertising.
“The constant and invasive monitoring of our lives to target people with ads is unacceptable, annihilates our right to privacy, and fuels discrimination,” said Claudia Prettner, Legal and Policy Adviser at Amnesty Tech.