It's normal to get excited by social media likes. Some say social media is "fake." But to the receiver of the like, they feel appreciate

The Hyperreal

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2021-06-05 17:30:09

It's normal to get excited by social media likes. Some say social media is "fake." But to the receiver of the like, they feel appreciated and heard, and to them, that's real. It's perhaps more real than going out into the world and saying interesting things and receiving real-world "likes" and praise. The activity is reduced to its essence and delivers intense satisfaction. Likes are hyperreal.

For something to be fake, it can't produce the intended result. It should be counterfeit. But hyperreal is the opposite. To make a hyperreal object from a real one, take only the details that excite the mind — like getting praise — intensify them, and drop everything else. When you reduce food to its most intense elements — sweet & salt — you get hyperreal (junk) food. That is the formula for hyperreality.

Hyperreality is exciting, but too much of it is destructive to humans. It takes us out of our natural flow and makes us into addicts. Now you might object with something like "everything in moderation," which is trite and true. But be prepared to fight the modern technological system optimized to produce hyperreality.

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