It’s a tricky thing when you’re writing and reporting a newsletter about Amazon, perhaps especially when you’re writing about Amazon in a very broad sense as both a company and a cultural phenomenon, to avoig getting caught up in Amazon’s own news cycle. Amazon produces a lot of media fireworks that everyone is intended to chase: Prime Days is one of them, and Jeff Bezos’s side ventures like Blue Origin have been another. Even if your take on them is critical or humorous or dismissive, you’re talking about them. And that seems to be part of the point: they’re like countermeasures designed to baffle anyone who’d make other aspects of Amazon a target.
That at least, is part of what’s going on. But Blue Origin is a little different. (It’s not an Amazon project, for one thing; like the Washington Post, this is Bezos’s own thing.)
This is Blue Origin’s mission statement: “We're committed to building a road to space so our children can build the future.”