A unique collaboration that led to a novel on-chain transaction to purchase paid advertising space by a decentralized autonomous organization (DAO) On

Nouns DAO and Brave: Engaging with the Web3 community to champion transparency and decentralized collaboration

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2022-01-13 00:30:03

A unique collaboration that led to a novel on-chain transaction to purchase paid advertising space by a decentralized autonomous organization (DAO)

On November 1st, 2021, the Nouns DAO took over the Sponsored Image in the New Tab Page of the Brave browser to kick off NFT.NYC, the world’s largest gathering for collectors and creators of non-fungible tokens (NFTs). The ad campaign was aimed at Brave users in the United States. The Nouns DAO is a decentralized autonomous organization (DAO), specifically an experiment at the intersection of crypto, governance, intellectual property, NFTs, and philanthropy. While the mission may be abstract, the fundamentals of the Nouns DAO are constant:

Proceeds from each auction go into the DAO treasury to later be deployed based on proposals made by the community and voted on by Noun owners.

Nouns DAO grants have funded proposals that range from “perpetual glasses to kids in need,” “donating 169 ETH ($750K USD) to Gitcoin for funding open source jobs and coordination " to “purchasing the naming rights of a recently discovered species of glass frog” and “sending a Noun to the International Space Station.”

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