In the past, I've written that in my view, there is no way to run a sustainable business, especially as a solo provider, without leverage. Leverage, particularly in the form of a flywheel.
Let's say that for a minimum viable product (MVP) – be it an info product, a car, or a house costs five units of energy to make successfully. Anything under this threshold is considered to be "crap", or unusable. The roof of the house will collapse, the video is unwatchable due to lag or audio issues, or the car's engine light stays on 24/7.
The math looks something like this: if you provide ten units of energy into your product, and five units are lost to inefficiency, your business will surely suffer. Your baseline entropy loss is 50%. If you are tired one day and can only produce eight units through willpower, you cannot produce a MVP, as you will only capture four units, despite actually providing enough raw energy input units to make the product. Or conversely, to print two MVP widgets, due to your 50% score, you need to put in four times the raw input energy unit just to output two units. Yikes! No wonder burnout among workers is so common.
The energy lost to entropy is the work devoted to externalities, communication bottlenecks, context switching, poorly attuned business practices, a desire to want to have things be as you imagine versus meeting them as they are, etc. All of these externalities share one thing in common: