But if you develop it into a Laundromat Franchising Startup, now you might enter the realm of Quadratic and Exponential Businesses.

PMF Mirages

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2024-05-16 10:30:09

But if you develop it into a Laundromat Franchising Startup, now you might enter the realm of Quadratic and Exponential Businesses.

"Product Market Fit" (PMF) is the term for when your startup phase-changes from a Linear or Log Linear business to a Quadratic or Exponential one.

I remember when the Dropbox and Airbnb gatherings went from beers around makeshift offices to having guest lists a thousand names long at the hippest venues in the city.

Then in 2022, right before I launched for the 20th(?) time, I did 2 unrelated things, that, combined with this launch, would create one heck of a PMF mirage.

The first thing I did was pay for a premium domain name. I thought maybe if the domain looked more expensive, people might share the product more.

I did these things, along with a lot of more substantive product work, and "launched" my product on HackerNews, Reddit, and Twitter.

The next day, I was pleasantly surprised to see hundreds of upvotes and many good signs that people were finding my thing useful.

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