Will FAST channels kill subscription streaming services?
FAST channels are a new type of streaming service that is gaining popularity. They offer a variety of content, including movies, TV shows, and sports, and are often used by businesses and individuals looking for a way to get their content on the go. In this article, we’ll explore the growing phenomenon of FAST channels. We’ll delve into their impact on the traditional subscription-based streaming world and analyse if they pose a serious threat to established players.
FAST (Free Ad-Supported Streaming Television) channels represent a fast-growing segment in the streaming media industry. Unlike traditional cable or satellite TV, FAST channels deliver content over the Internet and are available without any subscription fees. Instead, they generate advertising revenue, just like traditional television. This model allows viewers to enjoy a wide range of programmes for free, from live TV to on-demand content, including films, series, news, and special interest programmes.
FAST channels have grown in popularity due to the ease of access and growing availability of smart TVs and streaming devices. Major industry players such as Pluto TV, Tubi, and Peacock have embraced the model, offering extensive content libraries supported by a robust advertising infrastructure. The growth in popularity of FAST channels is driven by changing consumer behaviour, who are looking for affordable alternatives to expensive cable packages and subscription-based streaming services. Studies indicate nearly half of U.S. households engage with FAST services weekly, highlighting their rising popularity.
