Hiring for creators has increased 489,000% since 2016
Hiring data shows that job listings for creators have boomed in the last five years across multiple industries.
The term “creator economy” has become one of the biggest buzzwords of the last year or so, emerging as platforms like Spotify scooped up exclusivity deals and swirling around the rise of companies like Substack. But the growth of the creator economy has propelled it far past the status of buzzy trend. Hiring data shows that companies across a wide variety of industries have cranked hiring for positions related to creators up to a fever pitch, cementing it as one of the most dominant forces in business and shaping the jobs of the future.
Over the past five years, job listings featuring the keyword “Creator” in their title or description have increased by a staggering 489,000%, according to Thinknum data. A search of nearly 3 million job listings across industries in May revealed 92,900 positions relating to creators.
Many of the job listings come from major tech and social media platforms already known for courting and catering to creators: Facebook, YouTube, Snapchat, Spotify, TikTok and more all have job listings involving creators. Companies in the video game industry like Logitech, Unity, and Ubisoft, which have a long-running history of partnering with and sponsoring creators, also heavily feature creator-oriented job listings.
