Blade, the Uber for helicopters and chartered jets, had a fake spokesperson for three years

For three years until his departure this January, Simon McLaren served as the director of communications for Blade, the urban aviation startup that went public earlier this year at a valuation of more than $800 million. His work in that time was largely what you'd expect of a company spokesperson — except for the fact that Simon McLaren doesn't actually exist. 

After Insider sought to verify McLaren's identity, Blade CEO Rob Wiesenthal admitted in an interview that McLaren was a made-up persona invented by him and his colleagues, and that Wiesenthal masqueraded as McLaren in telephone conversations with news outlets. The ruse lasted for years, duped numerous journalists, and included a puzzling public drama around McLaren's purported departure from Blade. None of it was real.

McLaren has no substantial online presence outside of a Blade email address, a Twitter account created last December, and a Medium profile created last November. His personal website, created this January, was registered through a proxy, and he uses a 1966 photo of British racing driver Graham Hill across his accounts in place of a profile picture.

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