The Long, Strange Decline of Iconic Chicken Soup for the Soul Brand
Even after everything I'd learned about Chicken Soup for the Soul, I still ended up ugly-crying in a hotel ballroom alongside 206 other sniffling adults, my mind a mess of guilt and shame, contemplating how I and I alone was to blame for every problem I've ever had.
"Everything in your life you created, promoted, or allowed," the man on stage was saying. "Everything that happens to you is for a reason. It's a gift."
Gooey bands of mucus stained my T-shirt. Everything was all my fault, I saw now. Even the drunken driver who'd left me with a brain injury I'd spent the past five years recovering from. It must have been a Lesson From The Universe, an experience I deserved.
I'd come to the John Wayne Airport Hyatt Regency in Newport Beach, California, for a "Breakthrough to Success" weekend last fall with Jack Canfield, the spiritual teacher and mastermind behind the best-selling nonfiction book series of all time: "Chicken Soup for the Soul." Back in the early 1990s, Canfield told us, he meditated for several days to conjure a title for an anthology of short, feel-good tales he hoped would improve readers' lives by demonstrating how our thoughts create our circumstances. The original collection of 101 stories, interspersed with motivational quotes, poems, proverbs, and cartoons, would go on to sell 11 million copies and become a cultural touchstone, read by everyone from Oprah Winfrey to Tony Soprano's mistress.
What followed was hundreds of sequels and spinoffs, everything from "Chicken Soup for the Cat Lover's Soul" to "Chicken Soup for the Canadian Soul" to the bestseller I read cover to cover, several times, in sixth grade: "Chicken Soup for the Teenage Soul." By 2003, research found that more young readers seeking solace turned to the Chicken Soup series than to the Bible.
