If you think you've been seeing an awful lot more Reddit results lately when you search on Google, you're not imagining things. Google's generative AI

It's not just you: Reddit is taking over Google

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2024-04-17 17:30:04

If you think you've been seeing an awful lot more Reddit results lately when you search on Google, you're not imagining things.

Google's generative AI search engine is coming from one direction. It's creeping closer to mainstream deployment and bringing an existential crisis for SEOs and website makers everywhere.

Coming from the other direction is an influx of posts from Reddit, Quora, and other internet forums that have climbed up through the traditional set of Google links.

Data analysis from Semrush, which predicts traffic based on search ranking, shows that traffic to Reddit has climbed at an impressive clip since August. Semrush estimated that Reddit had over 132 million visitors in August 2023. At the time of publishing, it was projected to have over 346 million visitors in April 2024.

None of this is accidental. For years, Google has been watching users tack on "Reddit" to the end of search queries and finally decided to do something about it.