Ads are not bad; Ads can be great

— Ads are tools that aid problem-solving by matching people to tools that solve their problems. People are notoriously bad at solving their own problems, or even realizing they have solvable problems.

The only way they might not be is if ads are either poorly designed, or bear a weak relevance to a user. The solution to which isn’t castigating ads as being bad; the solution is making better ads.

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