Goya Foods, a staple brand for Latino cuisine in supermarkets across the US, is facing backlash from some customers after the company's CEO heaped praise on President Donald Trump at a White House event on Thursday.
“We all truly blessed, at the same time, to have a leader like President Trump who is a builder,” Goya President and CEO Bob Unanue said at a Hispanic Prosperity Initiative event in the Rose Garden.
Unanue compared Trump to his grandfather, a Spanish immigrant who in 1936 started the company that now bills itself as the largest Hispanic-owned food company in the US.
"We have an incredible builder, and we pray — we pray for our leadership, our president, and we pray for our country that we will continue to prosper and to grow," he said.
But soon after his comments, Goya's social media channels were bombarded with people criticizing Unanue for lavishing admiration on a president they said had targeted Latinos with harsh immigration policies and used rhetoric describing Mexicans as "rapists."