How to Reduce Churn by Doing Your "One Thing"

As a product builder, you've got an innate desire to promote new features (that you've worked hard on) and to encourage things like referrals. 

But people have never heard of your app, and so first they need to be confident that it's worth them investing their time to browse your library.

And so, if I was building Netflix from scratch, the most important thing would be to quickly demonstrate that you've got a large library of shows, with broad appeal.

You're not trying to get them to watch a show (well, not right now), you're trying to convince them that you have shows that they might be interested in.

If you were trying to get someone to watch something, you'd limit the number of options because of 😳 Hicks Law. You'd show about 5.

But with this new framing, you'd want to increase the exposure of your titles. You'd show lots more. Maybe an entire feed of them.

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