Website owners use web analytics tools to monitor their performances, to understand what their audiences like, and what they can improve. For years, they relied on third-party cookies and trackers, giving away their visitors' privacy to giant tech companies in exchange for these precious insights. This is about to change for good.
We are releasing a new Ruby gem called active_analytics. It is a simple first-party tool to inform Ruby on Rails website owners without compromising their visitors' privacy.
Thanks to GDPR and other customer protection laws, third-party cookies may come to an end. Hopefully, those unbearable cookie consent banners could also soon be history, when all website owners realize nobody is clicking “Yes, I think Google and Facebook are not rich and evil enough.”, or “Please give me more creepily relevant ads”.
Apple is also acting to help people block that privacy-invading bits of code, making Facebook super angry. It is working pretty well, as 96% of people being asked if they want to be tracked by Facebook answer NO.