The secret tricks hidden inside restaurant menus
Great thought and effort go into creating restaurant menus – and there are some very powerful psychological tricks employed to make you choose.
BBC Future has brought you in-depth and rigorous stories to help you navigate the current pandemic, but we know that’s not all you want to read. So now we’re dedicating a series to help you escape. We’ll be revisiting our most popular features from the last three years in our Lockdown Longreads.
You’ll find everything from the story about the world’s greatest space mission to the truth about whether our cats really love us, the epic hunt to bring illegal fishermen to justice and the small team which brings long-buried World War Two tanks back to life. What you won’t find is any reference to, well, you-know-what. Enjoy.
With a theatrical flourish, a sombre, leather-bound document is placed in front of you. Inside, the pages bear a tight italicised script and your eyes are drawn to a couple of items that are embellished with flamboyant descriptions. Then you turn to the waiter and order.
