That's the question many in India are asking as the months-long wedding festivities for the youngest son of Asia's richest man enter their f

The marathon Indian wedding turning heads around the world

submited by

Style Pass

2024-07-11 07:30:05

That's the question many in India are asking as the months-long wedding festivities for the youngest son of Asia's richest man enter their final phase.

The celebrations are expected to culminate this weekend when Anant Ambani, the youngest son of Reliance Industries chairman Mukesh Ambani, ties the knot with Radhika Merchant, daughter of pharma tycoons Viren and Shaila Merchant.

There have been four months of lavish events leading up to the wedding itself. All the glamourous outfits, stunning jewellery, fairytale-like decor and rare performances by Indian and global stars have been the focus of much public attention.

"It is nothing short of a royal wedding," says writer and columnist Shobhaa De. "Our billionaires are the new Indian maharajahs. Their shareholders expect nothing less than a mega extravaganza."

Indians "have always loved pomp and pageantry - just like the British", she says, adding that "the scale [of the wedding] is in keeping with the Ambani wealth".