Amazon launches Temu and Shein rival with 'crazy low' prices
Amazon has launched a new outlet called Haul which caps the price of products on sale at $20 (£15.79), in an effort to take on low-cost retailers Temu and Shein.
The online shopping giant unveiled Haul as a mobile-only experience available in its Shopping app for US customers on Wednesday.
It says shoppers can expect "crazy low prices" on Haul products that are "worth the wait" of up to two weeks for delivery.
Amazon's Chinese e-commerce rivals have enjoyed rapid growth in recent years but also faced criticism over the environmental impact of making and shipping ever more cheap products.
"Temu and Shein have faced backlash both for taking advantage of import loopholes and for being wasteful and environmentally irresponsible," Forrester retail analyst Sucharita Kodali told BBC News.
Haul marks the platform's long-awaited foray into the sale cheaper goods with lengthier shipping times - a business model which has spurred the rise of Temu and Shein.
