Lockdown measures imposed during the Covid-19 pandemic led to a surge in demand for online services, but two years on, have those trends reversed? Wit

Covid: Have the lockdown success stories lost their shine?

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2022-05-15 07:30:04

Lockdown measures imposed during the Covid-19 pandemic led to a surge in demand for online services, but two years on, have those trends reversed?

With lockdowns came the closure of gyms, yoga studios and fitness centres, meaning people turned to screens for their daily endorphin hits.

Peloton, the global firm that sells exercise bikes and membership subscriptions for remote classes, was one of the first companies to really cash in on online fitness.

However, as people have returned to gyms, the company's shares have slumped. Shares are down by more than 60% this year already.

Peloton saw its losses spiral in the first three months of the year, with the company warning that growth will remain difficult.

Many personal trainers also switched to online sessions during the pandemic - but after restrictions eased some say this is no longer such a popular option.

Roxy Sullivan, a personal trainer based in Bristol, says she only has a handful of clients that continue to train online, with the rest done in person.

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