Facebook has begun displaying ads in its Oculus virtual reality headsets, despite the founder of the platform saying it would never do so. In what the

Facebook tests ads in virtual reality headsets

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2021-06-18 14:00:07

Facebook has begun displaying ads in its Oculus virtual reality headsets, despite the founder of the platform saying it would never do so.

In what the social network described as an experiment, ads will begin to appear in a game called Balston with other developers rolling out similar ads.

In 2017, shortly after Facebook bought Oculus, creator Palmer Luckey told the Next Web: "We are not going to track you, flash ads at you, or do anything invasive."

But in a blog on Oculus's website, the firm said: "We're exploring new ways for developers to generate revenue - this is a key part of ensuring we're creating a self-sustaining platform that can support a variety of business models that unlock new types of content and audiences."

Users will be able to hide specific ads or those from a certain advertiser and Facebook promised that its privacy policy would remain the same.