Podcast Marketing: What? How and Why?

In a time when video seems to be the content format that reigns supreme, podcast marketing is rather like an afterthought than a primary choice for a digital marketing strategy. In reality, podcast marketing can be extremely efficient and effective if done right.

That being said, much like with any other type of digital marketing, you need to actually know what you are doing if you want to succeed with podcasts. Hence, here’s everything you need to know about podcast marketing before trying it.

So, what exactly is podcast marketing? To put it simply, it is a type of digital marketing where podcasts are used to achieve your marketing goals. You could be promoting a podcast you created, or you could be using podcasts to promote something else. In other words, podcast marketing could either use podcasts as the focus or as the tools for promoting your business or brand. Understanding what you want to use podcast marketing for is the first step to creating a good podcast marketing strategy.

If you want to create a podcast and then focus on it, then you will need to define what your podcast will be about, what brand image you will have, who your target audience is, etc. You can also create supporting social media accounts for cross-promoting your podcast. Once your podcast is big enough, you may want to consider creating your own merch. Alternatively, you can use podcasts as an influencer to promote different brands or their products.

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