Apple Intelligence

As WWDC draws near, anticipation of Apple’s long-rumored VR headset is high. The company is widely expected to announce an impressive, albeit expensive new product at the June 5 Keynote event. In short: people expect Apple to make a strong showing in this field.

People are justifiably less confident about Apple’s prospective plans in the area of artificial intelligence (AI), and particularly in the realm of large language models: the technology behind such imagination-captivating products as OpenAI’s ChatGPT, and GitHub Copilot (which itself uses another OpenAI language model).

I zeroed in on ChatGPT and Copilot because it’s easy to imagine the functionality of these services shining in the context of two important Apple products: Siri, and its Xcode developer tools. In fact, technology is advancing so quickly that the absence of something like ChatGPT and something like Copilot in these products seems likely to be viewed as major shortcoming in the near future, if it isn’t seen that way already.

The industry-wide excitement around AI is so great that it’s hard to imagine any company of Apple’s stature letting a major developer conference come an go without at least mentioning the technology, if not enumerating the specific ways in which they are using it in their products. Most people I know are confident it will be mentioned in the Keynote, but less confident that any news will be Earth-shattering, or even Earth-tickling.

Leave a Comment