Introducing the Twitch DJ Program
Today we’re announcing a dedicated program that will enable DJs to stream the vast majority of popular music in a new DJ Category. This is made possible by a first-of-its-kind partnership with hundreds of companies, including all of the major labels–Universal Music Group, Warner Music Group, Sony Music and a large number of independent labels and other rights holders represented by Merlin. We’re proud to be the first major service to provide a safe, long-term home for DJs to livestream, and we are excited to now be able to promote and support these creators as they build communities on our service and beyond.
DJs have a special place on Twitch. Since early 2020, the number of DJs streaming on our service has more than quadrupled, and tens of thousands have been able to build and monetize communities of music fans here. Simply put, the Twitch community loves DJs, and we believe we are the best service in the world to help these creators reach their full potential.
But DJs have historically faced serious challenges on the internet. DJs often leverage pre-recorded music from other artists as a critical part of their creative expression and livestreaming those DJ performances over the internet therefore requires clearing applicable rights. With the new DJ Program, DJs will be able to continue to grow and engage with the communities they have built on Twitch within a framework that makes it easier to compensate musicians.
