The ‘Dragon and the City’ is a storytelling framework where a city, representing our everyday world, faces a threat—a dragon—that disrupts the status quo. The dragon, while terrifying, often sits upon a treasure, symbolizing the reward of overcoming the obstacles. This bold narrative structure mirrors the challenges and opportunities present in any impactful project.
Whether you’re leading a team through a restructuring process, pitching a new product to investors, or rallying your organization around a new initiative, this storytelling technique can highlight the stakes and inspire collective action. It achieves this by engaging people not just intellectually but emotionally. By framing your narrative around a noble quest, you tap into an innate human desire to overcome adversity and become part of a larger, compelling story.
Defining your ‘City’ sets the stage for your epic adventure. Imagine that it comprises the core elements of your project or organization—those you cherish, value, and perhaps, wish to transform. Identify what makes your city lively: it could be a team with unmatched expertise, a creative culture, loyal customers, or advanced technology.