Voodoo acquires BeReal to take authentic social network to new heights
BeReal is the social network focused on authenticity and real interactions. Today, the platform has more than 40 million active users and is one of the most popular social platforms in the USA, Japan and France.
The acquisition strengthens Voodoo’s global position while enabling BeReal to accelerate its growth thanks to Voodoo’s expertise and technologies.
Voodoo, a leading mobile apps and games publisher with more than 7 billion downloads worldwide, acquired BeReal, the Gen Z social network dedicated to authenticity. With this transaction, which is valuing BeReal at €500 million, Voodoo further accelerates its diversification into consumer apps.
Together, Voodoo and BeReal will be ideally positioned to deliver on BeReal’s potential and unlock synergies afforded by the platform’s significant global user base. Voodoo intends to further invest in BeReal while providing its expertise in product strategy, growth, and infrastructure.
“BeReal achieved incredible user loyalty and growth, showing there is a universal need to share real, unfiltered experiences with close friends,” said Alexandre Yazdi, Voodoo co-founder and CEO. “We are very excited to bring our teams together and leverage Voodoo’s know-how and differentiated technologies to scale BeReal into the iconic social network for authenticity.”
