Webex empowers UK startup to help companies respond to emergencies
UK startup Gurste is taking on big responsibilities. They work to ensure no organization faces a crisis alone. They might help a small mom-and-pop shop recover after a fire, aid an international distributor with sudden supply chain issues, or assist clients with their security and counter-terrorism planning.
No matter the client, Gurste starts with a process of threat and risk assessment to determine what they need to prepare the client for. Once the assessment is complete, Gurste works with clients to develop plans the businesses can implement should threats and risks materialize. Most importantly, these plans help ensure that employees stay safe and receive long-term support as needed. Gurste also helps companies build public relations plans and identify other ongoing actions they might need to take after a crisis. From there, Gurste supports its client in training their teams to ensure that plans run like clockwork as soon as they’re required.
With such a wide range of clients scattered internationally, Gurste needed a collaboration platform that was secure, reliable, cost-efficient, and easy to use. They tried Microsoft Teams, but found the user experience clunky. Gurste explored Zoom, but it struggled to meet necessary security requirements. They also used RingCentral, but moved away due to a mixture of high prices and first-party support for Cisco desk phones. After ruling these providers out, they worked with their Cisco partner Ionize and decided Webex was the perfect fit due to its robust feature set, performance, security and support.
