Not too long ago, building a website meant crafting mockups in Photoshop, hand-coding HTML and PHP, wrangling CSS. Then came page builders, no-code and low-code tools. Now, with the rise of AI, the ground is shifting again. What does it possible mean for us? This is my unprofessional opinion.
AI based site builders can generate code, content and design layouts in seconds. Everybody can ask an AI to 'make me a website for my bakery' to get a decent looking result. The barrier for launching a website has never been lower. AI-generated sites are just 'good enough' for many scenarios.
It's die or adapt for the classical web developer working for clients directly. Your job is at risk. Shift competences if you want to keep your skills a profession and not an esoteric hobby.
I'd say: Embrace and level up. Invest in strategy and user experience, where human creativity, taste, and empathy still matter. Pursue higher-value, custom design, complex integrations, unique experiences.