Shipping Fast Without Breaking Things
My goal with this post is to paint a picture of what building a developer centred product has meant to us at Flipt. To illustrate some scenarios drawn on past experiences, which have culminated in our latest endeavours to make feature flags more powerful, performant, adaptable and frankly, just delightful. All while being a little bit sarcastic and borderline waxing poetic.
When Mark created Flipt back in 2019, his goal was to put an end to the proliferation of home-rolled feature flag solutions he had come into contact with throughout his career. He was tired of having to learn the ins and outs of something new every time. How did you integrate with this thing? Can it target specific user attributes? Can it do proportional rollouts? He wanted something simple to integrate with, that was easy to deploy and operate. Something that would drop nicely into a modern tech stack.
I was working with Mark at the time on a CI/CD SaaS product called Codeship. Truth be told, like a lot of self proclaimed Continuous Integration (CI) and Continuous Delivery (CD) companies at the time, we really only had a CI product that could run your deploy script. CD was the hot new thing and everyone was racing to define what is actually meant. Gene Kim’s The Phoenix Project was on the reading list and the Accelerate book had just dropped.
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