Over the past two decades of building Google Search, we’ve continued to improve and refine our ability to provide the highest quality results for the billions of queries we see every day. Our core principles guide every improvement, as we constantly update Search to work better for you. One area we’d like to shed more light on is how we balance maximizing access to information with the responsibility to protect people from online harassment.
We design our ranking systems to surface high quality results for as many queries as possible, but some types of queries are more susceptible to bad actors and require specialized solutions. One such example is websites that employ exploitative removals practices. These are sites that require payment to remove content, and since 2018 we’ve had a policy that enables people to request removal of pages with information about them from our results.
Beyond removing these pages from appearing in Google Search, we also used these removals as a demotion signal in Search, so that sites that have these exploitative practices rank lower in results. This solution leads the industry, and is effective in helping people who are victims of harassment from these sites.