We shared back in February that we would soon introduce technology that would distinguish between younger users and adults. Over the next few weeks, w

Ensuring a safer online experience for U.S. kids and teens

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2025-07-31 21:30:09

We shared back in February that we would soon introduce technology that would distinguish between younger users and adults. Over the next few weeks, we’ll begin to roll out age assurance to a small set of users in the U.S. to help us further protect young people as they use Google products. We’ll closely monitor this before we roll it out more widely. These measures, which we’ve already implemented in select markets where it’s worked well, are designed to recognize users who are either over or under 18 so that we can provide more age-appropriate experiences for those younger than 18.

This is just one part of our broader commitment to online safety for young users and families. We've continually invested in technology, policies and literacy resources to better protect kids and teens across our platforms. Our approach includes providing automatic safeguards for users under 18 with default settings and protections, expanding parental controls through Family Link and creating dedicated, age-appropriate experiences like YouTube Kids.

For users we identify to be under 18, we’ll automatically provide our existing enhanced protections to ensure age-appropriate experiences, such as:

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